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yahoo store design, RTML, store tags, shopping cart - total solution for your ecommerce web site or yahoo store.
If you're a small business with a goal of doing between $500,000 and $15 million in annual e-commerce sales, you need to learn more about Yahoo Merchant Solutions. And to answer your first question?
no, Exclusive Concepts, Inc is not in anyway affiliated with Yahoo. I've simply been persuaded over the past 6 years that Yahoo provides the most powerful and scaleable e-commerce solution for the small business that cares about search engine placement. Why should you care about search engine placement? Search engines are the single most powerful and cost-effective mechanism for driving qualified traffic to your site. What good is a great online store if customers can't find you?
What makes the Yahoo Store so outstanding?
If you visited the Yahoo Merchant Solutions website, you would find a number of valuable features that make Yahoo Store appealing. Instead of repeating that list, I'll focus instead on what I believe to be the most important feature of a Yahoo Store from a search engine ranking perspective.
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What's the biggest downside to a Yahoo Store?
You don't have access to the source code. While you can customize 99% of a Yahoo Store, you can't customize all of it. This rarely becomes a problem, even for larger stores, but you should be aware that there are some things you might like to do with your Yahoo Store that you simply won't be able to do.
How can I take advantage of Yahoo Store?
Assemble the right team of professionals to help you. You'll need:
- An online marketing specialist (like Exclusive Concepts)
At Exclusive Concepts, we focus specifically on helping you market your store and generate sales. We want to do one thing right, which is why we leave development up to the experts who specialize in that. Within the realm of online marketing, there is nothing we don't do. We integrate ourselves into your business and become your outsourced marketing department.
- A Yahoo Store Developer/Designer
- A Good Travel Agent
With all the business you and your company are about to do, you'll be able to afford (and maybe need) to take more frequent vacations.
Alternatives
I've evaluated dozens of alternatives, but I've found nothing that can hold a candle to Yahoo Store. That said, I remember years ago, before I had understood the power of the Yahoo platform, a prospective client asked me about the Yahoo solution. No offense to the folks at Yahoo, but I figured it was a Mickey Mouse, template-based, mass-market solution that was not worth considering. It's a good thing that I'm an open-minded person, because once I took the time to properly evaluate the software, I recognized its true potential.
Bottom line: There is no better alternative to achieve your sales objectives then combining the robustness of the Yahoo Store solution with the power of search engines to drive qualified prospects to your site. |
